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Strategies & Tools for Your Digital Marketing
Market intelligence refers to gathering and analyzing data about your business’s market. This data can cover competitor insights, consumer behavior, market trends, and the broader industry landscape.
Market intelligence looks at the bigger picture. It can help you answer key questions, like:
- What do my customers really need?
- What are my competitors doing?
- What are the biggest trends in my industry at the moment?
Here’s a list of example metrics you might consider:
- Customer acquisition cost (CAC): Know how much you’re spending to acquire a new customer
- Customer lifetime value (CLTV): Estimate the total value of a customer to your business over the whole period of your relationship
- Market share: Measure the slice of the market pie you own compared to your competitors
- Top-of-mind scores: Gauge how well people know your brand across your target market
- Net promoter score (NPS): Get a feel for customer loyalty and the likelihood they’ll recommend your business to others
- Sentiment: Do your customers feel positively or negatively about your brand?
- Sales and revenue: Which products are having a positive impact on your bottom line?
- Visits and keyword rank: Digital marketing and SEO metrics can show you how your website content is performing compared to competitors
Enhances Customer Experiences
competitor research tools to help you understand how to beat the competition.
link building tool makes it easier for you to run your link-building campaigns. Read some of our blog posts to help make this process a bit easier for you.
intent keywords are search terms that indicate a user’s readiness to make a purchase.
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Page Authority (PA) is a value score search engines place on webpages. It’s used as a metric to indicate a page’s likelihood of ranking in search results.
Think of Page Authority as a grade for how much search engines trust and value a specific page on the internet. The score is calculated based on various factors, such as the quantity and quality of links pointing to that page.
Page Authority scores typically range from zero to 100. A higher score indicates a stronger likelihood that the page will rank well in search engine results. The scoring system is logarithmic, meaning that it becomes more challenging to achieve higher scores as you move up the scale.
Retail SEO makes your site and products discoverable in search results. It involves optimizing a website’s content, pages, and code through keyword research, link building, and other activities.
Say you have an online store selling children’s clothing. With retail SEO, you’d optimize your site by writing keyword-rich product descriptions and blog posts to get more traffic. You’d also acquire links from other websites, which act as votes of confidence and address technical aspects like page speed and mobile-friendliness.
These steps can increase your website’s appeal to both users and search engines. As a result, you may rank higher on Google and get more visitors and page views.
